Sell Your Home Smarter with Compass: The 3-Phased Marketing Strategy
Selling your home is one of the biggest financial decisions you’ll make, and getting the best price requires more than just listing it online and hoping for the best. At Compass, we take a strategic, data-driven approach to maximize your home’s value while minimizing stress.
The Compass Advantage: A Smarter Way to Sell
Traditional home-selling methods often lead to unnecessary days on the market, price reductions, and missed opportunities with potential buyers. That’s why we use the Compass 3-Phased Marketing Strategy—a smarter, more efficient way to sell your home at the best possible price and terms.
Phase 1: Validate Pricing with Compass Private Exclusive
Before going public, we introduce your home as a Compass Private Exclusive to a network of top Compass agents and their serious buyers. This allows us to:
✔️ Gather real-time feedback on pricing
✔️ Make strategic adjustments before hitting the market
✔️ Avoid public price reductions and negative market metrics
By the time your home officially launches, we’ll have refined the pricing strategy to attract strong buyer interest.
Phase 2: Generate Early Demand with Compass Coming Soon
Next, we list your home on Compass Coming Soon—a powerful way to build anticipation while keeping your property protected from accruing days on market.
During this phase, I’ll track buyer engagement, analyze inquiries, and fine-tune our strategy to maximize demand before the full public launch. The best part? Every inquiry comes directly to me, ensuring that your home gets the attention it deserves.
Phase 3: Full Public Listing for Maximum Exposure
With a validated pricing strategy and early demand in place, your home is now positioned for an efficient and lucrative sale. It will be listed across all major real estate websites, ensuring broad exposure to the right buyers at the right time.
Not Sure If It’s the Right Time to Sell? Test the Market with Make Me Sell
If you’re curious about what your home might sell for but aren’t quite ready to list, Compass offers a unique Make Me Sell feature. Here’s how it works:
🔹 Set your aspirational sale price
🔹 We enter it into the private Compass database (visible only to Compass agents)
🔹 If a serious buyer matches your criteria, we’ll notify you—no commitment required
This allows you to gauge interest without publicly listing your home, giving you full control over your selling decision.
A Seamless, Stress-Free Selling Experience
When you work with me, you’ll also have access to Compass One, an integrated dashboard where we can collaborate through each phase of the listing strategy. You’ll get real-time market insights, engagement analytics, and a clear roadmap for the entire process—minimizing stress and maximizing results.
Let’s Get Started!
Whether you’re ready to sell, curious about your home’s value, or simply exploring options, I’m here to help.
📩 Contact me today to discuss your home’s market potential!
